Mental Health & Wellness

Alayne Hing, M.Sc.

Owner of Elite Edge, Mental Performance Consultant (MPC), Professional Member of the Canadian Sport Psychology Association

     Born and raised in Calgary, Alayne Hing (she/her pronouns) founded Elite Edge in 2006 after graduating with an M.Sc. in Sport/Performance Psychology from the University of Edinburgh. Alayne is a Mental Performance Consultant who is a professional member of the Canadian Sport Psychology Association (CSPA), the Association for Applied Sport Psychology (AASP), and is the North American Representative for the European Network of Young Specialists in Sport Psychology (ENYSSP). Her focus is on diversity and inclusion through sport.

     Her clients include individual Olympic & carded athletes, Speed Skating (Long & Short Track), Cross Country Canada (Nordiq), NHL players, Bobsleigh Canada, Biathlon Canada, Climbing Escalade Canada, Canada Games, PGA golfers, and the Canadian Sport Institute Calgary.

     Alayne is dedicated to work with individual athletes, coaches and teams within varied sport systems to help them reach their peak performance with confidence. Topics of specialty include Motivation/Activation, Resilience, Deliberate Practice, Optimal Zone of Performance, Mindfulness, and Pre-Performance Routines.

Alayne’s email:

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