Sponsored Book of the Month

January Book of the Month

Try to recall the best coach you’ve ever had. Consider what differentiated them from other coaches; what made them so effective? Was it their knowledge and programming, or did it come down to the way they communicated with you and the way they made you feel? While the former are critical, it is the coach’s words—their language—that makes a stellar coach who stands out from the rest.

The Language of Coaching focuses on the impact that communication has on an individual’s ability to learn and  perform a movement. Written by performance coach Nick Winkelman, the book examines how instruction, feedback, and cueing can significantly affect training outcomes. Grounded in motor learning and the science of attentional focus, Winkelman seeks to provide practical coaching frameworks that are adaptable and evidence based.

Packed with stunning visuals, the book provides 30 movement.

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Use code 271 to receive 40% off regular price! Offer expires 1/31/2021


February Book of the Month

Strength Band Training shows you how to maximize strength, speed, and flexibility in the gym, at home, or on the road. With more than 160 exercises and pre-designed workouts for fitness and sport-specific training, you will discover why strength bands are the ultimate tool for targeting, isolating, rehabilitating, and developing every major muscle group.

The third edition includes a strength assessment index to measure progress, new chapters addressing training for older adults and rehabilitation, training tips connecting research to specific exercises, and injury prevention guidelines throughout. The book is organized to group exercises by upper and lower body strengthening, joint and muscle isolation, core stability, flexibility, and total body fitness. The full-color photos throughout the book showcase both flat bands and tubing.

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Use code B296 to receive 40% off regular price. Offer expires 2/28/2021


March Book of the Month

In Advanced Sports Nutrition, Third Edition, world-renowned sports nutritionist Dr. Dan Benardot combines the latest research, strategies, and sports nutrition information with his experience in academia and work with elite athletes to help you learn the following:

• The implications of relative energy deficiency in sport (RED-S) and within-day energy balance so you can maintain crucial energy balance throughout training and competition
• Optimal ratios and quantities of nutrients, vitamins, and minerals for achieving maximum power, strength, and performance
• How to avoid gastrointestinal distress during activity
• The most popular supplements and their effects on your athletic performance
• Strategies for balancing fluid and electrolytes to avoid dehydration and hyperhydration
• How to combat the effects of travel, such as jet lag, new foods, sleep disruption, and high altitude
• Weight-loss and body-composition issues so you can apply appropriate strategies to achieve the optimal strength-to-weight ratio for your sport
• Sport-specific guidelines for power sports, endurance sports, and those that require both power and endurance...

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Use code B297 to receive 40% off regular price! Offer expires 3/31/2021


April Book of the Month

Get on the path to increased flexibility and improved muscular strength! With more than 300,000 copies sold worldwide, Stretching Anatomy, Third Edition, is your go-to guide for seeing inside the stretches that will help you increase range of motion, enhance recovery, and facilitate ease of movement during physical and everyday activities.

The visually stunning illustrations of 79 stretches cover all major joint areas of the body from the feet to the neck. Each stretch includes step-by-step instructions on how to perform the stretch, the names of the muscles stretched, and a Stretch Notes section detailing the procedures and benefits of every exercise as well as safety considerations and variations for increasing or decreasing difficulty……

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Use code B180 to receive 40% off regular price! Offer expires 4/30/2021


May Book of the Month

While the impact of coaches on their athletes has been appreciated for more than a century, only recently have researchers reached a consensus concerning the key coaching principles and methods that consistently ensure the most positive outcomes for athletes and coaches. Sport Coaches’ Handbook presents this more holistic approach to coaching and provides possible applications to raise the quality of coaching around the globe.

This groundbreaking reference is for aspiring coaches and current coaches across all sports and participation levels. Sport Coaches’ Handbook is authored and edited by leading international figures in coaching and coach development who have been selected by the International Council for Coaching Excellence (ICCE). The book helps coaches to fulfill their chosen role while considering their personal values and philosophy, the athletes they coach, and the environment in which they work. Coaches will find information and insights on numerous topics of critical importance…….

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Use code B314 to receive 40% off regular price. Offer expires 5/31/2021


June Book of the Month

Most people will experience back pain at some point in their lives, but only a few have the resolve to seek answers and find relief. Back Exercise: Stabilize, Mobilize, and Reduce Pain explores the anatomy and movement of the spine and offers exercises that will help you move—and feel—better.

Back Exercise goes beyond exercise and rehabilitation to help you understand the why behind spinal conditions and back pain. Throughout the book, unique clay models of the spine reveal each layer of the spinal anatomy, from the spinal vertebrae and discs to the muscle and tissue. These engaging full-color photos make it easy to visualize the structure and biomechanics of the spine and uncover the sources of your pain……

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Use code B299 to receive 40% off regular price. Offer expires 6/30/2021


July Book of the Month

Technique is critical in swimming performance. In the pool or open water, coaches and athletes alike know that efficiency in entering the water and in moving through it equates to milliseconds of improvement—milliseconds that make all the difference in a competition.

That’s where The Swimming Drill Book continues to deliver. The first edition quickly became the best-selling drill book in the sport. Now, this second edition ups the ante with more drills, new variations, and expanded coverage to help every swimmer.

Inside, you’ll find more than 175 drills for refining strokes, correcting faults, and improving your feel for the water. In addition to mastering all four competitive strokes—freestyle, backstroke, breaststroke, and butterfly—you’ll learn…….

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Use code B203 to receive 40% off regular price.  Offer expires 7/31/2021


August Book of the Month

Simply stated, weight loss is complicated. There is no single solution that works for everyone. Diet Lies and Weight Loss Truths cuts through all the noise and provides real evidence and practical guidance on choosing a diet plan that will work for you to effectively and safely lose excess weight and keep it off. You’ll find answers to the following questions:

• What are the basic concepts of a successful weight loss plan?
• What difficulties might you encounter?
• How can you sift through the hype of popular diets to get the facts?

With over 200 references, you’ll see the science that explains the biological, genetic, and psychological components that make weight loss difficult—without needing to be a scientist to understand it. Get the pros and cons of 12 popular diet styles like keto, low carb, raw food, and cleanses so you can decide if they are right for you. Implement realistic diet planning strategies as well as sample meal plans from a registered dietitian to create a solution for your lifestyle and goals.……

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Use code B320 to receive 40% off regular price. Offer expires 8/31/2021


September Book of the Month

The term “functional training” has been associated with a fair amount of controversy ever since it became part of the fitness training vernacular more than a decade ago. In Functional Training Anatomy, noted strength and conditioning specialists Kevin Carr and Mary Kate Feit cut through the clutter and misconceptions about functional training and cover all aspects of how to build a purposeful, effective, and efficient program that provides the strength, stability, and mobility you need to support your body in life and in sports.

Beginning with a clear definition of what functional training entails, you will learn about the importance of mobility training and its impact on movement quality, performance, and injury reduction. Use the warm-up activities to prepare for high-intensity activities. Use the medicine ball and plyometric exercises to learn to produce and absorb force. Develop power with Olympic lifts, kettlebell swings, and jumping exercises. Improve strength in the upper body, lower body, and core with hip-dominant, knee-dominant, pushing, pulling, and core exercises..

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Use code B321 to receive 40% off regular price. Offer expires 9/30/2021


October Book of the Month

Periodization of Strength Training for Sports demonstrates how to use periodized workouts to peak at optimal times by manipulating strength training variables through six training phases—anatomical adaptation, hypertrophy, maximum strength, conversion to specific strength, maintenance, and peaking. Coaches and athletes in 30 sports now have at their fingertips proven programs that take into consideration the specific phases and unique demands of their sport, along with information about the dominant energy system, limiting factors for performance, and objectives for strength training. No more guessing about preseason conditioning, in-season workloads, or rest and recovery periods—now it’s simply a matter of implementing the strategies in this book.

Rather than experiment with untested training regimens, let the proven science and ready-made training schedules go to work for you. Periodization of Strength Training for Sports eliminates the guesswork……

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Use code B322 to receive 40% off regular price. Offer expires 10/31/2021


November Book of the Month

In a sport where victory is often determined by a fraction of a second, it’s obvious why one of the most sought-after secrets is how to swim faster. However, as the world’s most renowned coaches, athletes, trainers, and researchers know, there is no secret—just science.

Science of Swimming Faster is a remarkable achievement—one that embraces, explains, and applies the latest science and research that has and continues to set new performance benchmarks in the sport. It is a one-of-a-kind resource:

  • An easily understood repository of swimming research
  • Insights distilled from great sport and exercise scientists, coaches, and swimmers
  • A do-it-right reference for a host of techniques and tactics
  • The most credible and widely used training principles and programs
  • An analysis identifying key factors contributing to elite and world-record swimming performance
  • An insider’s access to the strategies for training, tapering, fueling, recovery, and mental preparation being used with some of the world’s most successful swimmers.

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Use code B207 to receive 40% off regular price.  Offer expires 11/30/2021

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